CALIFORNICATION MUSIC VIDEO - FINAL

Here is our final music video - Californication by the Red Hot Chilli Peppers - the video on Youtube was taken down due to copyright, therefore I uploaded it on Vimeo.

Welcome Moderator to my A2 Media Studies Blog!

The below posts contain: My music promotional video, magazine advert and thealbum artwork (digipak). The posts below will visually show my thought processes as the product developed from the initial idea, to final products. My evaluation questionsare on 4 separate pageswhich can be easily seen at the top of my Blog.

Ellyn Walton 9184

Claremont Fan Court School: 64680

OCR A2 Media Studies

April 2014

Video Brief:

To create a music video along with its ancillary products.

FINAL PRODUCT - CALIFORNICATION MUSIC VIDEO

Here is our finished music video - Californication by The Red Hot Chilli Peppers. 
Please click play on the embedded video or CLICK HERE.

FINAL PIECE: DIGIPAK AND MAGAZINE ADVERT

Final digipak

Final magazine advert

CONSTRUCTION: DESIGNING THE DIGIPACK AND MAGAZINE ADVERT

Designing the Digipack and Magazine Advert

CONSTRUCTION: MUSIC VIDEO EDITING

In todays lesson, Elliot, Max and I decided to focus on editing more of our music video, using iMovie. We discussed which order we would put the different scenes in – which will eventually show the stereotypical view of life in California. This view includes the American and Hollywood obsession with product and materialism that is referred to in the lyrics of the song. The stereotypical aspects also consist of people splashing out on all the latest popular fashion items and expensive treatments, such as Botox and plastic surgery, in order to give  them the ideal 'perfect' image.

Besides this, we also had the challenge of editing the Californication track in so it was in perfect timing with the lip-syncing of Max, who is the main singer in our video. It is important to get this key convention of lip-synching spot on as we want to make it look like Max is actually singing. If the lip-synching wasn't in time with the sound track it would look extremely unprofessional and would make it obvious that he isn't actually singing.

PLANNING: TRELLO

I began to use the website Trello to create a to-do list associating with my media work.

Trello allows you to make make lists that are labelled 'to do', 'doing', and 'done'. This is very useful for planning and organising my activities as it helps me to keep on top of my work.

CLICK HERE TO VIEW MY TRELLO

PLANNING: DIGIPACK DESIGN

During today's lesson we began designing our Digipack for our Californication music video. We began focusing on the front cover of the album - therefore, we went through all of our filming to date, as well as stills to find original images suitable for the front cover of our digipack. On a piece of filming where the film scrolls across a wall with the words 'CALIFORNIA' gratified on it, we decided that this would be appropriate for our front cover as we would have the CALIFORNIA in graffiti in the centre of the digipack and above and below the CALIFORNIA graffiti we would use other images and designs suitable for the front of the digipack. 

However, as the wall only has 'CALIFORNIA' written on it, it was my task to use photoshop to add the rest of 'Californication' onto the original word. I did this by copy and pasting the letters from the original photo, which were needed, and carefully placed them in the right place as well as making sure they were the right size.

Max began designing something else to add to our digipack. He took the shape of California on the map, coloured it in red, using the program Paint and added a green stem to it, to make it look like a chilli pepper, after the Red Hot Chilli Peppers. This was a very unique idea, that provides something different to our digipack. We haven't yet decided where this is going to go yet on our digipack.

RESEARCH: PINTEREST ON MUSIC MAGAZINES

CLICK HERE TO VIEW MY PINTEREST

CONSTRUCTION: FLIPAGRAM

Flipagram

For our latest shoot, which involved us taking many shots of the group wearing snapback hats at different angles, we used the new app Flipagram, to make a stop motion video of all the shots that were taken.

Flipagram allows you to add as many photos as you like to the video, as well as editing how long each transition is.

A music feature is also available for background sounds, and you can chose from a wide range of tracks, old and new, to play in the background - although these are only 30 seconds long and to use the full track you must pay the usual purchase price with ranges from 79p-99p.


Here is an example of the stop motion video we made using Flipagram for our music video -    Californication.

CONSTRUCTION: EDITING SNAPBACK PHOTOS

In today's lesson we made use of the photos of the snap-back scene that we took on Tuesday afternoon.

We began by selecting all the best photos from our various shoots and cropping them all down to the same size, making sure to cut out any unnecessary background. These pictures will form a montage in our music video so it is important that they are all the same relative size.

After they had been cropped we put the images into photo-shop to be layered and defined to bring out better colour contrast and lighting effects. The end results have been put into a flipagram slideshow.

CONSTRUCTION: SNAPBACK SCENE

On Tuesday 14th January, Elliot, Max, and I went to Esher and location scouted for possible places to shoot our snapback scene.

The idea behind this shoot was to emphasise the American and Hollywood obsession with product and materialism that is referred to in the lyrics of Californication. This ties in with Adorno's theory of a culture industry that is designed to feed the general population petty materials and products to keep them happy and brain-dead.

After location scouting, we now had three locations that were ideal for the scene - a small common, a private road and against an all white wall. The shoot consist of us three standing in different locations in a profile position. To represent the materialism we decided to use snap-back hats because they are currently a very popular fashion item and are quite an expensive item of clothing that is not a necessity. The scene features us all wearing these snap-backs, but in every photo the position of the hat will change while we remain still. The photos will form a montage in our video to represent the materialism of Californication.

PLANNING: FACEBOOK PAGE

Today Max, Elliot and I created a Facebook page in order to update our friends and peers with the process of creating our music video and designing our digipak.

Using a popular social media site such as Facebook, really enables us to get lots of feedback from friends and peers, and the page encourages them to leave a comment if necessary. It is especially helpful to gain feedback from friends and peers seeing as they are in the targeted audience age range for our music video, which is 16-24.

PLANNING: DIGIPACK

Digipack presentation from Ellie Walton