RESEARCH: MUSIC TV CHANNELS

MUZU

MUZU.TV is an Irish owned global music website featuring free music content and legal video sharing which 

allows you to watch and have easy access to official music videos, documentaries, TV shows, interviews, and behind the scenes.

Co-founded by Ciarán Bollard and Mark French, it was launched in Ireland and the United Kingdom on 16 July 2008. Seven million videos were played monthly and there were two million users within one year of the launch.

The company's headquarters are divided between three cities, and it allows videos to be uploaded to the website and external websites, with the original copyright holder maintaining their ownership, while the website is funded through embedded advertising. Artists are granted 50 per cent of advertising revenue.

Before the launch Sony BMG signed an agreement with MUZU TV to allow more than 6,000 videos by artists, including The Ting Tings and Kylie Minogue, to appear on the site, with a further 2,000 hours of footage from entities such as Cherry Red, Eagle Rock Entertainment, Hollywood Music, Ministry of Sound, Ninja Tune and Planet Rock Profiles.

4MUSIC

4Music is a music and entertainment channel in the United Kingdom and available on some digital television

providers in the Republic of Ireland. The channel launched on 15 August 2008, replacing The Hits. It is the only Channel 4-branded channel within the Box Television network. It is available on Freeview, Virgin Media, Sky and Smallworld Cable.

The channel launched with an on-screen countdown counting down from ten minutes down to zero. During the countdown, clips from popular music videos were faded through the screen including clips from promotions for the channel. The channel then launched at 7pm with a promotional advert for the channel then fading into "Davina and Steve's 20 Big Ones"; the first song at number 20 being "The Pretender" by The Foo Fighters and Kylie Minogue's "Can't Get You Out Of My Head" at number 1.

4Music brings you closer to the hottest artists right now. Whether it's music news, latest playlists, video exclusives and great competitions then this is the website you need to visit. You can also see who's No.1 and the full Official UK Top 40 Singles Chart featuring your favourite artists and tracks.

MTV

MTV is a 24-hour general entertainment channel operated by Viacom International Media Networks Europe, available in the United Kingdom and Ireland.
MTV allows viewers to watch the latest Music Videos from their favorite artists, get up to date Celebrity and Music News, see episodes of their favorite MTV Reality Shows, watch exclusive interviews and lots more.

MTV UK & Ireland was launched on 1 July 1997 as part of MTV Networks Europe's regionalization strategy. MTV launched a UK specific channel to target existing competition within the market and to provide audiences with local artists and more relevant music content.

In 2002, MTV began to air programming from MTV US, similar to other MTV channels in Europe. MTV began to drop some of its localized programming in favour of MTV US shows. These shows included Jackass, Date My Mom and Dismissed. Despite targeted efforts to play certain types of music videos in limited rotation, MTV greatly reduced its overall rotation of music videos throughout the first decade of the 2000s. While music videos dominated the channel in early 2000-2002 the rate of music rotation declined rapidly.